Virginia Slims' is a special brand of cigarettes manufactured by the Altria Group and is most commonly marketed as a female - oriented fashion brand. Virginia Slims' are very light on the nicotine content with a fine taste and a nice flavor. Virginia Slims' cigarette brand is loved and preferred by all the smoking ladies across the world. The Virginia Slims' brand was introduced during the year 1968 targeting young professional women with the slogan "You've come a long way, baby". Virginia Slims are slimmer than the fat cigarettes men smoke. Later the brand positioned itself as a brand pitching for women's freedom, empowerment and emancipation. The brand is also very famous for sponsoring various women related events for example: During the 1970's and 80's Virginia Slims' brand sponsored the Women's Tennis Association a contribution considered to be vital for the growth and success of women's tennis. Virginia Slims' were marketed by the famous advertising agency 'The Leo Burnett'. Though a brand which is not heavily promoted these days, Virginia Slims' brand of cigarettes still retains its place as the most popular brand for women keeping its brand loyalty intact.

The Virginia Slims' brand which is 23mm in circumference is much more elegant, narrower and longer than the normal "king-sized" cigarettes which are 85mm. They come in the following varieties: menthol, light, ultra-light and superslims. The superslims variety is half the diameter of the regular Virginia Slims and is also known as "purse packs". The superslims have a circumference of 21mm. The superslims have the following variations: Virginia Slims Superslims Menthol, Virginia Slims Superslims Gold Pack (lights), Virginia Slims Superslims - Box and Virginia Slims Superslims Menthol Gold Pack.

The packaging of the Virginia Slims' brand of cigarettes is very elegant and pretty sleek, designed by the brand design legend Walter Landor. The packaging of the Virginia Slims cigarette is white with vertical colored stripes running along the left side. The brand introduced 11 different types of packaging over the years, 7 of which are still on the market even today and are marketed all over the United States. Other varieties are marketed in countries like Russia, South America and Asian-Pacific regions.