Viceroy cigarettes were made by Brown & Williamson Company. This brand first appeared in the United States market in the year 1936. Viceroy cigarettes always reminded everyone of the filters they used. This was the first brand to have a cork-tipped filter and also to have cellulose acetate filters. These innovations set new industry standards and acted as a precedent for other brands to follow. In 2000 Viceroy effected the most recent innovation of introducing a new a modern design of the cigarette packs. There is one aspect of this brand that has never seen any change that is the quality of the cigarettes. Viceroy has brought numerous changes in strength, has rolled out numerous flavors and types, but it has always maintained the high quality for which this brand has been always known for. The excellent quality of this brand, its great aroma and smooth buzz can never be compared with any other brand of cigarettes.

Viceroy cigarettes are currently produced by the British American Tobacco, and this is one of its six premium brands. For many years Viceroy Cigarettes occupied the top position as the most exquisite and popular tobacco brand. Viceroy cigarettes have millions of fans in various countries around the world. These cigarettes are very popular in places like Turkey, Argentina, Romania, and the Middle East. Viceroy cigarettes are very famous throughout the world because it offers the best quality cigarettes at very low price.

Viceroy cigarettes over the years have introduced different variants based on flavor, strength, and type in the market this includes Light Box Kings, Box Kings, Ultra Light 100's, Ultra Light Kings and more. In 2000, the brand launched its menthol flavored cigarettes. These cigarettes have their own unique feel, taste and flavor. Viceroy Lights (Blue) is the most preferred light variant of this brand and this is also the highest sold light cigarette in the market.