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Camel cigarettes brand was introduced in 1913 by R.J. Reynolds’ and became the first nationally marketed cigarette. Camel cigarettes' combines unique blend of burley and exotic Turkish tobaccos. It became 1 selling brand just four years after its introduction.The brand was broadly promoted and advertised by careful marketing campaigns. These campaigns included "teasers" which merely stated that "the Camels are coming" (a play on the old Scottish folk song, "The Campbells Are Coming"). This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First World War, and later the Second World War. Another promotion strategy was the use of a Circus camel, 'Old Joe', which was driven through town and used to distribute free cigarettes. Old Joe was used as the model for the camel on the package.
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